Explore the crunchy universe of potato chips (crisps, not fries!) across the globe. Discover exotic brands, wild flavors, and snacking cultures from Japan to Peru.
Gangwon Province, Lotte Mart and Haitai have teamed up on a gamjajeon (Korean potato pancake) flavor of Saengsaeng potato chips. Haitai bought 70 tonnes of Seolbong potatoes from Gangwon farms and made 180,000 bags at its Wonju plant. Sales start 15 October at Lotte Mart, Lotte Super and 7-Eleven stores nationwide, following last year’s corn-flavored collaboration.
Walkers is moving into premium sharing bags with Gold, a four-flavor range aimed at hosting and special occasions. Somerset Mature Cheddar & Onion, Sea Salt & Olive Oil and Black Truffle come in 140 g bags with a gold foil lining, while Cider Vinegar & Sea Salt arrives exclusively at Tesco from 4 November. It follows the ridge-cut Wavy Cut range launched in August.
Frito-Lay has released a limited-edition Wavy Magic Masala chip in the United States to mark Diwali, borrowing one of Lay’s best-known Indian flavors. The rippled chips come in a blue-and-gold festive bag with a seasoning built on cumin, chili, black pepper, cilantro, garlic and onion. They are sold through Lay’s TikTok Shop and have been spotted at select grocery chains.
PepsiCo’s third-quarter revenue rose 5.6% to about $25.3 billion, with organic growth of 3.1%. In North America, the company says snack volumes and volume market share improved, helped by new products and the affordability push that cut prices on brands like Lay’s and Doritos earlier this year, although lower net pricing offset part of the gain. Further cost cuts are planned to absorb rising input costs.
Canadian snack maker Covered Bridge Potato Chip Company says Costco Japan has ordered 12 container loads of its chips, eight of which had shipped by late September. The company entered Japan in June under an open-ended Costco supply deal, making it its tenth export market. Costco Japan stocks its thick-cut Sea Salt and Sea Salt & Vinegar chips in 567 g bags.
Utz Brands has called a special stockholder meeting for 13 November 2026 to approve its takeover by German snack group Intersnack, the owner of funny-frisch, Tyrrells and McCoy’s. Shareholders would receive $14.25 in cash per Class A share, roughly a 91% premium to the price before the deal was announced in July. Afterwards, the Utz founding families and Intersnack would each own half of the business.
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About World of Chips
We’re on a mission to document every potato chip flavor, brand, and snacking tradition on Earth. From Japan’s seasonal Calbee limited editions to South Africa’s beloved Simba Chutney chips, we believe every crisp tells a story about the culture it comes from.
World of Chips is an independent project born out of a genuine love for potato chips (the thin, crispy, bagged kind — not fries!). We research global markets, track new flavor launches, and build tools to help chip enthusiasts explore snack culture worldwide.
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