The Pringles Index 2026: What a Can of Pringles Costs in 30 Countries

A can of Pringles costs 2.5× more in Turkey than in the US

Per 100 g, Pringles Original costs $3.96 in Turkey against a US baseline of $1.61 (a 147.4 g can at Walmart’s regular price of $2.38; Target $2.49, Kroger $2.50–2.59). The cheapest markets in this edition are India and France at about $1.08. 30 markets, prices checked 2026-10-27.

The Map

Colour = index vs US (100). Green is cheaper than the US and red is pricier. Grey means not in this edition.

The Ranking

USD per 100 g: the fair comparison, because can sizes run from 102 g to 195 g.

Turkey

$3.96

Hungary

$3.14

Russia

$2.98

Australia

$2.88

Poland *

$2.74

Czechia

$2.67

Denmark *

$2.54

$2.53

$2.51

$2.32

$2.16

Switzerland

$2.16

United Arab Emirates

$2.14

$2.02

$1.82

$1.82

$1.80

$1.80

$1.78

$1.69

$1.64

Italy *

$1.63

United States

$1.61

Japan *

$1.45

Philippines

$1.44

Canada

$1.43

Indonesia

$1.42

China *

$1.16

France

$1.08

India

$1.08

Over- or Undervalued? (Big Mac Index style)

If 100 g of Pringles should cost the same everywhere, how far is each currency from that “Pringles parity”? Red bars mean Pringles are pricier than in the US at today’s exchange rate, which by the Big Mac logic makes the currency look overvalued. Green bars mean cheaper, so the currency looks undervalued. Taxes, import duties and local competition matter at least as much, so treat this as a conversation starter, not a currency forecast.

Turkey +145%

Hungary +94%

Russia +85%

Australia +79%

Poland * +70%

Czechia +65%

Denmark * +57%

South Korea * +57%

South Africa +56%

Brazil +44%

Mexico +34%

Switzerland +34%

United Arab Emirates +32%

United Kingdom +25%

Netherlands +13%

Sweden +13%

Thailand +11%

Spain +11%

New Zealand +10%

Germany +5%

Egypt +2%

Italy * +1%

Japan * -10%

Philippines -11%

Canada -11%

Indonesia -12%

China * -28%

France -33%

India -33%

What Stands Out

Turkey is the most expensive market: about $3.96–4.20 per 100 g across two retailers (Trendyol 325 TL, Hepsiburada 345 TL), roughly 2.5× the US price. Pringles are imported, and prices move fast with inflation.
India and France are cheapest, at about $1.08 per 100 g: France sells a 195 g can at a €1.89 regular price at Intermarché (taken from a promo leaflet’s “prix habituel”; Carrefour sells a 175 g can at €2.05–2.09), and India’s figure is the legal maximum retail price.
United Kingdom: the regular price is £2.50, but the same can is £1.75 at Morrisons and Iceland and £1.00 at Poundland. Promotions matter.
Germany: the can shrank from 185 g to 165 g in 2024 at the same €2.49 (Verbraucherzentrale Hamburg).

Pringles are cheapest in France and India, but you don’t have to fly there for the flavours. Try an international chip variety pack at home.

Methodology

Updated 29 Oct 2026: corrected US base price source, Hungary pack size, removed Colombia. Colombia was removed on 29 Oct 2026 pending verification of pack size and regular price.

One standard can of Pringles Original at its regular (non-promotional) retail price, including VAT/GST where prices are shown with tax. US prices exclude sales tax. We use one main source per country: usually a supermarket or online grocer, but some rows come from a price comparison site, a marketplace listing, a promo leaflet’s regular price or the legal maximum retail price (India). Each row names its source and price type.
Pack-size rule: Use the market's standard can closest to 165 g, at the regular shelf price (not a promo or loyalty-card price).
Local price ÷ can weight × 100 = local price per 100 g, converted to USD at the market rate.
Index vs US = country USD/100 g ÷ US USD/100 g × 100.
Ex-VAT view (optional, below the sources table): shelf price ÷ (1 + the VAT/GST rate on potato crisps), so tax differences can be separated from price differences. The headline index stays on shelf prices.
Implied PPP rate = the rate that would make 100 g cost the same as in the US; valuation = implied rate ÷ actual rate − 1.

One main source per country, one point in time: a snapshot, not a statistical average. FX: ECB reference rates, 26 Oct 2026 (RUB and EGP: national rates of 23 Oct 2026; AED: fixed USD peg). Prices collected: 27 Oct 2026; US, Hungary, Switzerland, India, France and Turkey re-checked 29 Oct 2026. * Low confidence: a range, marketplace, undated or possibly promotional price. These are shown but can be hidden with the toggle.

Prices & Sources

Country	Retailer (source)	Local price	Can	USD / can	USD / 100 g	Index	Price date	Confidence	Notes
Turkey	Trendyol	TRY 325	165 g	$6.53	$3.96	245	2026-10	medium	Checked 29 Oct 2026. Second source: Hepsiburada 345 TL (via Cimri, 27 Oct 2026). Online marketplace prices. Imported (Poland/Belgium); high inflation, price moves fast.
Hungary	Auchan / Tesco	HUF 1,699	165 g	$5.17	$3.14	194	2026-10	high	Standard 165 g can, 1,699 Ft at Auchan and Tesco (https://bevasarlas.tesco.hu/shop/hu-HU/products/209563878), checked 29 Oct 2026. A smaller 125 g can also exists (1,499 Ft at Kifli, a higher per-100 g price); not used under the standard-can rule.
Russia	VkusVill	RUB 399	165 g	$4.92	$2.98	185	2026-10	medium
Australia	Coles	AUD 5.5	134 g	$3.86	$2.88	179	2026-10	high	$4.10/100g; frequently on special at $4.00 or half price.
Poland *	Kaufland.pl marketplace seller	PLN 17.81	165 g	$4.52	$2.74	170	2026-10	low; marketplace seller	Third-party seller on Kaufland marketplace, not a store shelf price.
Czechia	Rohlík	CZK 95.9	165 g	$4.40	$2.67	165	2026-10	medium	Discounted to CZK 79.90 at time of check.
Denmark *	PriceRunner (lowest of 4 shops)	DKK 28	165 g	$4.19	$2.54	157	2026-10	low; lowest listed of several shops	Lowest listed price; may be a promo.
South Korea *	11st (single-can listing)	KRW 3,690	110 g	$2.78	$2.53	157	date unknown	low	Multi-pack prices on Coupang/Kurly work out to roughly ₩1,700-1,900 per can.
South Africa	Clicks	ZAR 68.99	165 g	$4.15	$2.51	156	2026-10	high	Promo 2 for R110 until 23 Nov 2026.
Brazil	Drogaria Araujo	BRL 13.49	104 g	$2.41	$2.32	144	2026-10	medium	Marketplace listings (Magalu) range R$10.99-14.90.
Mexico	Walmart México	MXN 54	134 g	$2.90	$2.16	134	2026-10	high	Soriana sells the 124 g can at the same MXN 54.
Switzerland	Denner	CHF 3.3	185 g	$3.99	$2.16	134	2026-10	high	CHF 1.78/100g, checked 29 Oct 2026. Lidl CHF 3.29, Müller CHF 3.25, Volg CHF 3.90 for the same 185 g can.
United Arab Emirates	Lulu Hypermarket	AED 12.95	165 g	$3.53	$2.14	132	2026-10	medium
United Kingdom	Tesco / Sainsbury's	GBP 2.5	165 g	$3.34	$2.02	125	2026-10	high	Heavily promoted: Morrisons/Iceland £1.75, Poundland £1.00.
Netherlands	Albert Heijn	EUR 2.69	165 g	$3.01	$1.82	113	2026-10	high	Normal price €16.30/kg; promo €1.69 at time of check.
Sweden	Jula	SEK 29.9	165 g	$3.00	$1.82	113	2026-10	medium	181.21 kr/kg. Jula is a hardware/variety chain.
Thailand	Big C	THB 62	102 g	$1.83	$1.80	111	2026-10	high
Spain	Ahorramas	EUR 2.65	165 g	$2.96	$1.80	111	2026-10	medium	Via Findit price aggregator.
New Zealand	Pak'nSave	NZD 4.19	134 g	$2.38	$1.78	110	2026-10	medium	$3.13/100g. Pak'nSave is a discount banner.
Germany	Rossmann	EUR 2.49	165 g	$2.79	$1.69	105	2026-10	high	€15.09/kg. REWE was €2.49 when it cut the can from 185 g to 165 g (2024, vzhh).
Egypt	Carrefour Egypt	EGP 149.99	165 g	$2.71	$1.64	102	2026-10	medium
Italy *	U2 Supermercato	EUR 2.55	175 g	$2.85	$1.63	101	date unknown	low	€14.57/kg; listing currently out of stock, date unverified.
United States	Walmart (regular price)	USD 2.38	147.4 g	$2.38	$1.61	100	2026-10	high	5.2 oz (147.4 g) can. Walmart regular (non-sale) price $2.38, checked 29 Oct 2026 (sale price $2.00 not used). Other regular prices: Target $2.49 (https://www.target.com/p/pringles-original-flavored-potato-crisps-chips-5-2oz/-/A-13053936), Kroger $2.50-2.59 (https://www.kroger.com/p/pringles-original-potato-crisps-chips/0003800013841). US shelf prices exclude sales tax. BASE COUNTRY.
Japan *	Market range (supermarket/drugstore)	JPY 240	105 g	$1.52	$1.45	90	2026-04	low; midpoint of a published range	Pringles Japan has no RRP (open pricing). Reported range ¥200-280 for the 105 g M-can; midpoint used.
Philippines	Watsons	PHP 98.75	107 g	$1.54	$1.44	89	2026-10	medium
Canada	Walmart Canada	CAD 2.97	148 g	$2.12	$1.43	89	2026-10	high	Walmart.ca listing, $2.01/100g.
Indonesia	Indomaret	IDR 27,600	107 g	$1.52	$1.42	88	2026-06	medium	'Harga normal' at KlikIndomaret; promos down to ~Rp19,900.
China *	JD.com Pringles flagship	CNY 8.5	110 g	$1.27	$1.16	72	date unknown	low	From a product ranking page; date not shown.
France	Intermarché	EUR 1.89	195 g	$2.11	$1.08	67	2026-08	medium	'Prix habituel' from Intermarché 2+1 promos (Jul-Sep 2026: €5.67 for 3). Intermarché, Auchan and Leclerc sell a 195 g can; Carrefour sells 175 g at €2.05-2.09 (Open Prices, 2026), other chains €1.72-2.35 for 175 g.
India	Blinkit	INR 110	107 g	$1.16	$1.08	67	2026-10	high; MRP (legal max. retail price)	MRP (legal max retail price) for the 107 g can, checked 29 Oct 2026. Blinkit sells at ₹101.

Not yet included: Taiwan, Chile, Pakistan, Kuwait, Oman (price found, exchange rate still to be sourced); Nigeria (Only an outdated price found); Belgium (April 2025, too old); Argentina (No price found); Peru (No price found); Norway (No price found); Singapore (Only multipacks found). Prices researched 2026-10-27 by World of Chips. Raw data: CSV · JSON.

Price excluding VAT / sales tax

Optional view. Ex-VAT $/100 g = shelf $/100 g ÷ (1 + VAT rate applied to potato crisps). US prices are shown before state sales tax (which varies by state; many states exempt groceries), so the US ex-tax price equals the shelf price; Canadian shelf prices also exclude GST/HST. Rates checked 29 Oct 2026 against tax-authority sources; unconfirmed rates could not be verified officially, and a dash means no rate was applied.

Country	VAT on crisps	Basis (source)	Shelf USD / 100 g	Ex-VAT USD / 100 g	Ex-VAT index (US = 100)
Turkey	1%	Reduced: KDV List I (A) item 16, all goods of HS chapter 20	$3.96	$3.92	243
Australia	10%	Standard GST; potato crisps not GST-free (GST Act Sch. 1 item 15)	$2.88	$2.62	162
Poland *	5% (unconfirmed)	Likely 5% if classified CN 2005 20 (23% if CN 21); Pringles classification not confirmed	$2.74	$2.61	162
Hungary	27%	Standard rate; crisps not in the 5%/18% lists	$3.14	$2.47	153
Russia	22% (unconfirmed)	Standard rate rose to 22% on 1 Jan 2026 (FNS); crisps assumed not on the 10% food list	$2.98	$2.44	151
Czechia	12% (unconfirmed)	Likely reduced food rate 12% (official source not checked)	$2.67	$2.38	148
South Korea *	10% (unconfirmed)	Standard 10%; processed food taxable (NTS source not opened)	$2.53	$2.30	143
South Africa	15%	Standard rate; crisps not on the zero-rated basic foods list (VAT Act Sch. 2 Part B)	$2.51	$2.19	135
Switzerland	2.6%	Reduced rate for foodstuffs	$2.16	$2.10	130
United Arab Emirates	5%	Standard rate; food standard-rated	$2.14	$2.04	126
Denmark *	25%	Single standard rate; no reduced food rate	$2.54	$2.03	126
Sweden	6%	Reduced food rate (6% from 1 Apr 2026)	$1.82	$1.72	106
United Kingdom	20%	Standard rate; potato crisps excepted from zero-rating (VAT Notice 701/14)	$2.02	$1.69	104
Thailand	7%	Reduced VAT 7% (statutory 10%); processed food taxable	$1.80	$1.68	104
Netherlands	9%	Reduced food rate	$1.82	$1.67	104
Spain	10%	Reduced 10% (processed foods not on the 4% list)	$1.80	$1.63	101
United States	pre-tax	Shelf price excludes state/local sales tax (varies by state; many states exempt groceries)	$1.61	$1.61	100
Germany	7%	Reduced food rate (UStG Anlage 2)	$1.69	$1.58	98
New Zealand	15% (unconfirmed)	Single GST rate 15% (IRD source not opened)	$1.78	$1.54	96
Egypt	14% (unconfirmed)	Standard 14% (ETA source not opened)	$1.64	$1.44	89
Canada	pre-tax	Shelf price excludes GST/HST (snack foods incl. potato chips are taxable at 5-15% at the till)	$1.43	$1.43	89
Japan *	8%	Reduced consumption-tax rate for food (excl. alcohol, dining in)	$1.45	$1.34	83
Philippines	12% (unconfirmed)	Standard 12%; processed food taxable (BIR source not opened)	$1.44	$1.29	80
Indonesia	11%	PPN 12% on DPP of 11/12 = 11% effective (PMK 131/2024)	$1.42	$1.28	79
India	5%	GST 5% since 22 Sep 2025 (Notification 9/2025-Central Tax (Rate))	$1.08	$1.03	64
France	5.5%	Reduced food rate (CGI art. 278-0 bis; crisps not in the 20% exclusions)	$1.08	$1.03	64
China *	13%	Standard 13%; 9% covers only primary agricultural products	$1.16	$1.03	64
Brazil	— (unconfirmed)	ICMS/PIS/Cofins vary by state; no single rate	$2.32	—	—
Mexico	— (unconfirmed)	IVA 0% vs 16% for botanas not confirmed (IEPS 8% excise also applies to high-calorie snacks)	$2.16	—	—
Italy *	— (unconfirmed)	4% (plain potato + oil, Tabella A II n.6) or 10%; rate for Pringles not confirmed	$1.63	—	—

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Source: World of Chips Pringles Index, October 2026, worldofchips.com/pringles-index/

Methodology in brief

One standard can of Pringles Original per country at its regular (non-promotional) retail price, one main source per country, converted to US dollars per 100 g at market exchange rates (ECB reference rates, 26 Oct 2026 (RUB and EGP: national rates of 23 Oct 2026; AED: fixed USD peg)). Index vs US = country USD/100 g ÷ US USD/100 g × 100. US prices exclude sales tax. A snapshot, not a statistical average; low-confidence rows are marked *. Full methodology.

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Press contact

Michael van der Looij: [email protected]

📅 Next edition: planned for January 2027. We aim to add Singapore (only multipacks were found this time) and Colombia (the pack size couldn’t be verified).

FAQs

Where are Pringles most expensive?

In this 2026-10 edition, Turkey: $3.96 per 100 g, about 2.5 times the US price of $1.61 per 100 g (a second retailer, Hepsiburada, gives $4.20).

Where are Pringles cheapest?

India and France, both at about $1.08 per 100 g. India’s figure is the legal maximum retail price, and France’s 195 g can sells at a €1.89 regular price.

Why compare per 100 g instead of per can?

Pringles cans differ by market, from about 102 g in parts of Asia to 165 g in most of Europe and 195 g in France, so comparing whole cans would be misleading.

How reliable is the Pringles Index?

It uses one main source per country at one point in time, a snapshot rather than an average. Low-confidence rows (ranges, marketplace or undated prices) are marked with an asterisk and can be hidden.